The virtuous cycle of sustainability

SUSTAINABILITY IS CREATING LONG-TERM SHARED VALUE, IN A CONSCIOUS OR UNCONSCIOUS WAY, FOR AS MANY STAKEHOLDERS AS POSSIBLE.

WHAT IS THE VIRTUOUS CYCLE OF SUSTAINABILITY®

It is a reliable method to increase the Awareness of Sustainability within organizations and provide tools to overcome the limits of the “product” logic to evolve towards the logic of the final experience for the customer, the so-called “product for purpose “

Lean Decision Quality® helps the Virtuous Cycle of Sustainability method by exponentially increasing the ability of a company to make effective and profitable decisions, by creating sharing and “well being” for every stakeholder, both internal and external.

THE VIRTUOUS CYCLE OF SUSTAINABILITY GOAL ®

Shift the company focus from Development (Innovation) to Progress (Sustainability), capturing value simultaneously in the three dimensions – economic, social, environmental –

Development: the company’s focus is on finding innovative solutions to gain a competitive advantage in terms of profitability of the product or service – Innovation focus mainly on the “Economic” component
Evolution: the company’s focus is on finding innovative solutions, to obtain a competitive advantage, and also have an impact in the social sector – CSR focus on the “Economic + Social” component; the direction of the company is to find both innovative solutions, to get a competitive advantage, and also have an impact on the environment – Circular Economy focus on the “Economic + Environmental” component
Progress: the company’s focus is on full sustainability, finding innovative solutions that always allow for the creation of shared value in three dimensions – “Economic + Social + Environmental” direction

Sustainability is also Innovation, CSR and Circular Economy, but Innovation, CSR and Circular Economy may not be pure Sustainability.

HERE AT STRATEGO, SUSTAINABILITY FINDS A WHOLE NEW APPROACH DESIGNED TO INTEGRATE, IN A HARMONIOUS AND SYNERGIC PROCESS, THE PURPOSE, THE VALUES, WITH THE ATTITUDES OF THE PEOPLE, THE STRATEGY AND BUSINESS GOAL, IN A MULTIDISCIPLINARY ENVIRONMENT FOSTERING COLLABORATING TO PRODUCE NEW ALTERNATIVES AND A “FERTILE SOIL” FOR THE SYSTEMIC BUSINESS DEVELOPMENT OVERTIME.

The Virtuous Cycle of Sustainability® method

01. INSPIRATION

The continuous dialogue between internal and external stakeholders facilitates the creation of new ideas to be able to anticipate and react to economic, social, environmental and regulatory changes as they arise

02. PARADIGM SHIFT

The new idea, from a sustainable perspective, allows you to change the Current Value Proposition with a New one, evaluating the internal and external impacts on the organization

03. IDEA DEVELOPMENT

For the development of the new value proposition, the Lean Decision Quality® method is used, whose objective is to seek the best solution and which always maximizes the value of our investment, to create shared value on as many internal and external stakeholders as possible

THE VIRTUOUS CYCLE OF SUSTAINABILITY®:
THE PROCESS, 5 SIMPLE STEPS FOR A SUSTAINABLE BUSINESS TRANSFORMATION OVERTIME

A MULTIDISCIPLINARY AND MULTIFUNCTIONAL APPROACH TO DEFINE WINNING STRATEGIES AND BUSINESS MODELS SCALABLE AND SUSTAINABLE OVERTIME.

A method whose DNA is Lean Decision Quality® (Neuroscience and Prescriptive Decisions Science), supported by the Sustainability framework and, borrowed from possible phases of Design Thinking and / or Lean Startup

Sustainability: a framework that actively involves internal and external stakeholders to transform the current value proposition into a sustainable perspective, evaluating the internal and external impacts of the organization

Lean Decision Quality: the method for developing the idea, defining the right direction and the strategy that allows us to maximize the value of our investment, involve people and create shared value among as many stakeholders as possible. Furthermore, LDQ is used to develop a culture based on the principles of Trust, Respect and Responsibility

Design Thinking: the method to understand the motivation behind the choices, behaviors and actions of individuals and organizations to put people back at the centre of the creation

Lean Startup: the method to check, with reduced times and costs, if a product or service works on the market

The core process of the Virtuous Cycle of Sustainability® starts by identifying the problem/opportunity, from a sustainable perspective, and by then defining the new Value Proposition, the impacts and consistency with the existing corporate identity and strategy.

ISPIRATION

FRAMING

IDEATION

EVALUATION

IMPLEMENTATION

ISPIRATION

Inspiration phase is divided into Three steps:

Explore: an exploratory phase is launched on how to improve products / processes / strategies / business models from a sustainable perspective. The exploration process at this stage can be top-down or bottom-up.
Define Goal: the definition and structuring of the sustainable objective – new Value Proposition – carry on, the internal and external impacts to the organization and the possible Customer engagement
Creating Empathy: : during this step you connect with the end users in their environment to know the details of their experience, trying to find what they need or might need

FRAMING

During this phase you define your strategic directions, the scope and dimension of the project, its frame, influenced functions, processes, who to involve.

IDEATION

Goal setting and definition of its frame is used as a starting point to define alternatives strategies. The multidisciplinary Dream Team, determined following the type of objective (strategic-tactical-operational) to be achieved, through a brainstorming process will generate alternative ways to the starting one, for value creation

EVALUATION

At this stage, start a process of collecting reliable information on the alternatives generated and an analysis and synthesis of the various options begins, to compare their values (attractiveness, profitability, sustainable impact) and risks. We choose those that can lead to solutions for creating shared value.

LOOP Ideation – Evaluation

The best solutions are once again analyzed, prototyped and tested to gather other information. The alternatives, enriched by these new information addressing unsatisfied needs, are re-examined to choose the best solution (alternative), thus allowing the design conception process to continue to get to the final goals. The solution is then shared with all those taking part in the process and offered to the Decision Makers.

IMPLEMENTATION

The last phase consists in defining a strategic plan and implementing a concrete action plan. Decision makers commit to the allocation of the human and financial resources needed to implement the sustainability plan. If the chosen solution involves large investments, you can start by implementing the project in steps (to reduce risks), always having the end in mind.

THE GENERATION OF EXPONENTIAL SHARED VALUE

The generation of exponential value given by the implementation of Lean Decision Quality® in the Virtuous Cycle of Sustainability comes from the use of innovative tools and a proven method that make a significant difference.

LEAN DECISION QUALITY®: THE VIRTUOUS CYCLE OF SUSTAINABILITY® DNA

FROM SHAREHOLDERS TO STAKEHOLDERS VALUE

The sustainability of a company does not only involve mere profit, but also the respect and well-being that it manages to guarantee to employees, equal treatment between men and women, the combination of working times and lifetimes; participation in the wealth produced; pay suppliers, or so called partners, fairly and in compliance with deadlines; create value and engagement for the customer; redistribution of the wealth produced by creating well-being for the community where it operates and to think globally about the problems of the planet.